HELPING AN ASSOCIATION TRANSFORM ITS DIGITAL AND SOCIAL MEDIA PRESENCE
Website: incon-pco.com
Association Innovation has managed INCON, the International Conference Partnership for 5 years. We achieved a full digital transformation which has enabled the association to publicize visually appealing content faster and more efficiently than ever before. This was complimented by putting in place a new social media strategy and annual content calendar. The transformation has injected a new life into the association with satisfied members, impressed clients and a steady stream of potential sponsors.
Project Objectives:
Feature the expertise and geographic spread of INCON partners through a new optimized website, new digital marketing strategy and social media promotion.
Create fully responsive client case studies with animated infographics, key facts and event details
Success/Impact:
Visually appealing case studies brought the INCON partnership and services to life and attracted high traffic numbers to the website via social media posts.
Demonstrated the value that INCON partners provide by sharing content from relevant event locations.
Improved INCON’s SEO rankings with rapid increase in genuine client leads.
Created and built a strong and engaged social media community.
Testimonials:
carol mcgury
EVP SmithBucklin and INCON Co-Chair
“As the Executive Director for INCON Angela is someone who is strategic, strong in relationship management, sales management and brings a strong business mindset to our organization. I've had the privilege of working with Angela and appreciating her leadership with our board, her ability to drive growth for the organization which is comprised of C level leaders from world wide PCOs and her strong knowledge of the association community.”