Building Association Connectivity, Community & Collaboration


We act as a strategic partner to help associations strengthen their profile and collaborate with key stakeholders in the community, government, academia and industry.


Our Services

Global Advocacy Consultants provide a team of talented professionals to develop and deliver communications, marketing and advocacy strategies for the association sector. 

Our range of services include:

  • Stakeholder engagement

  • Organisational change and association transition 

  • Digital marketing and social media engagement

  • Content strategy, delivery and execution

  • Project management of campaigns

  • Education development

  • Thought leadership

  • Opinion leader development

  • Issue preparedness & management

  • Seminar development



We act as a strategic partner to associations to help them prioritize, plan and resource annual programs and agree key performance indicators.


We empower associations by helping them develop and implement global strategies and build enduring relationships with their target audiences.  


We are results oriented and focus on measuring each project and deliver projects according to predefined objectives.



Founding Partner

Our founding partner brings together expertise in global advocacy, communications, and public affairs, gained from a career spanning the EU and across the globe. She has led several international associations and campaigns that have focused on content creation, profile raising and digital marketing and engagement.



Our talented team promises genuine enthusiasm and passion based on more than 20 years experience acquired internationally. Angela Guillemet, our founding partner brings together advocacy, communications, and public affairs expertise gained from a career working with great associations and organizations around the globe. 

Victoria Rudi, our content creator empowers organisations to gain their competitive advantage by creating insightful content and building enduring relationships with their target audiences. Michala Lehotska, our social media manager creates effective social media strategies, provides helpful insights and recommendations and helps to connect, communicate and build communities in digital world.

We work with a team of specialists with proven marketing and communications expertise in regions around the world. We advise and collaborate on digital media projects and content strategy with support from our strategic partner BehMeh Media.



Angela Guillemet

Founding Partner

Experienced consultant adept at advising associations on their marketing, communications, transition and advocacy strategies. She has proven experience in global outreach and engagement with wide range of multi cultural stakeholders. She has led several global associations and campaigns that have focused on content creation, profile raising and digital marketing and engagement. Prior to setting up her own consultancy, Angela worked as an EU public affairs consultant in Brussels and Paris.  She holds a Diploma in Digital Marketing from the Digital Marketing Institute. Her Bachelors Degree is in Business, Economics and Politics and her Masters Degree is in Marketing from Trinity College Dublin, Ireland.



Victoria Rudi

Content Creator

Content creator and marketing strategist. Her mission is to help companies, associations and entrepreneurs and their teams to envision and build unique content marketing strategies. She helps organizations focus on how to expand their brand impact, increasing the value proposition, building their communities and attracting the right prospects. Victoria is great at taking simple and also complicated content and making it easier and more attractive to read. The core of her work is to empower organisations to gain their competitive advantage by creating insightful content and by building enduring relationships with their target audiences. Victoria is from Moldovia. She holds a bachelor degree in journalism and a masters in event management.



Michala Lehotska

Social Media Manager

Thrilled, hardworking and customer-oriented social media consultant and manager, building her work on deep understanding of customer's company and needs. Invents effective social media strategies and brings them to reality. Helps customers to connect and communicate with their audiences, to cultivate relationships and to create communities. Evaluates customer’s social media performance and provides helpful insights and recommendations. Designs posting calendars and manages individual social media’s feeds. Creates, manages and evaluates social media campaigns.


‘Shaking it up a bit’


Multi-tasking Angela Guillemet, executive director of INCON, shows how to run a job and a life, apparently effortlessly. Questions by Rob Spalding…




Annamaria Ruffini, CIS, CITP, CMP

President, SITE Society for Incentive Travel Excellence

In march we have finally completed our journey from out-sourced to hybrid management of our SITE Association. So honored it happened during my Presidency. A key success factor in our progress, undoubtedly, was input of Angela Guillemet. Angela was our consultant throughout the transition process and added exceptional wisdom to our journey. I am extremely grateful to Angela for her professional guidance.


William Couser

Affiliate Professor of Medicine, University of Washington

Angela handled all media and marketing for the international World Kidney Day effort sponsored by the International Society of Nephrology and International Federation of Kidney Foundations in 2008 and 2009. The event involved over 90 countries. She was creative, prompt, responsive, independent, versatile and carried the load of two people through a very busy period. She managed tasks ranging from handling contacts with a diversity of print, TV and on-line media to correspondence with 29 scientific and medical journals that published the WKD editorial. She has my highest recommendation.


Carol Lazier

Vice President International Relations and Chief Membership Officer, ASPS

I have had the pleasure of working with Angela in conducting a feasibility study for a proposed first time meeting and subsequently the management of the meeting from initial concept through execution. Angela's wealth of experience in marketing and research and her exceptionally strong team leadership skills resulted in a very successful meeting. I have also consulted independently with Angela over the years and her understanding of associations and international markets is exceptional.


Rajeev Kohli, CIS, CITP

Joint Managing Director at Creative Travel

I got to know Angela in my role as the global President of SITE. She was brought onboard as a consultant to work with us on a comprehensive transformation of SITE, help us renegotiate a few management contracts, create and manage process of selecting global partners for events and marcom services as well as lead our new CEO requirement process. An assignment that ran for many months. I have to say that hiring Angela was the best thing we could have done. She was focused, always on the ball. She brings in a good analytic perspective on issues. She was able to manoeuvre the different personalities of an association’s leadership board and most importantly was always able to stay neutral and objective. I enjoyed working with her very much. I would have no hesitation in recommending Angela to anyone looking for some association consultancy work.




I have worked with Angela in a number of different capacities, including in my role as a Trustee for an global trade association. She assisted us in reviewing our current organisational structure, making recommendations for improvements. A year later we asked Angela to assist us in our search for an new international CEO. At all times I found Angela to be a great partner - she was honest, candid and managed a very complex process in a clear way - creating deadlines and keeping us on track. Angela was more than an 'organiser', she was a very valuable adviser throughout the process and a highly trustworthy confidante. I would highly recommend Angela's work and integrity.


Padraic Gilligan

Managing Partner at SoolNua & Chief Marketing Officer at SITE

“I have known Angela for many years both as a colleague and a client. Angela is a big picture thinker who can assist enterprises shape their futures thanks to her laser-like understanding of what makes corporations and not-for-profits work. Angela brings a wealth of global experience to bear on her projects having worked recently with clients in the USA, Europe and Asia. She is a highly effective executive director, a diligent researcher, a probing interviewer, a meticulous project manager and an insightful consultant.”


Claudia Brabata

Director, Market Access & Patients Advocacy, Baxter Latin America

Global Advocacy Consultants supported us by drafting a call to action which was endorsed by regional healthcare professionals achieving the outcome we needed for our business in Latin America.


Stefan Lorentzson

Senior Vice President, Volvo Groups Trucks Operations

Angela is an excellent "external" sounding board with a strategic mindset combined with a hands on and action oriented approach. Together with her goal orientation and great knowledge of EU affairs... and last but not least, her brilliant personality, made me hire here for several years in Brussels helping me executing my lobbying in a professional and cost effective way.


Louise Marland

Global Advocacy Director, Baxter

I worked with Angela for 3 years while she supported me in delivering Global Advocacy plans for Baxter Healthcare Pharmaceuticals, she integrated well within the Global Advocacy team. She was hard working, well organised with excellent communication skills. Overall Angela contributed to the success of many of the Global Advocacy projects and initiatives that were implemented.


Hasan Dinç

President, Euromic

Angela advised Euromic in 2018 quite successfully. She helped guide us through an internal re-structuring and recruitment of a new CEO. She took the pressure off the volunteers so the process was seamless and timely. She is diplomatic and astute and her understanding of Boards and getting things done across cultures is second to none.




If you would you like to learn more about how we can add value to your organisation, please get in touch with us below: