GRAPHICS MATTER: WHY EVERY ASSOCIATION NEEDS A GRAPHIC DESIGNER
Guest blog by graphic designer May Sivertsen
Written content is important, but how it is presented is equally important. In fact, most people will form an impression about your association based on your graphics and your layout, rather than simply on your written content.
You want to present the very best face you can for promotion, your website and any marketing materials you send out with your association’s name.
Quality graphics will set your association apart as professional. A graphic designer can help ensure your association has a consistent brand image across all platforms. Consistent design creates a dedicated following who believe in your message and supports your association’s brand.
In other words; your graphic designer plays a key role in gaining the trust of your audience and building a relationship with them.
Your content should communicate the things you do in an instance. It should be simple in structure. The easier something is to understand, the more likely people will become engaged with what you are trying to communicate.
Over time, people will begin to associate your brand with your consistent message and you’ll become the go-to association for a particular need. By staying on message, your association will begin to stick in users’ minds.
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